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Doritos plays with... lava | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
By Megan Haynes

To help consumers get over their fear of heat, Doritos is taking them to the heart of a…volcano? To kick off the limited-time-offer Doritos Inferno line, the brand is rolling out a new VR experience that takes people to the belly of an active volcano. The Canadian-led campaign (which will get global pickup in 2017) marks the first time anyone has ventured into a volcano to deliver a 360-VR experience.

http://strategyonline.ca/2016/06/23/doritos-plays-with-lava/
 

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